Dynamic- driven seminar held to empower local coaches

Powerade, this past weekend hosted one of the legs of Powerade Performance Academies taking place across major cities in the country. The Academy, hosted at the NMMU University on Sunday 29 July, saw performance experts running an interactive one-day seminar. Among these experts was Gary Kirsten, former South African cricketer, and the World Cup winning coach of the Indian cricket team. The coaches were also addressed by Performance and Sport Psychologist and Simphiwe Dludlu, Former Banyana Banyana captain and Coach of the national Under-17 women’s team who are part of the expert coach’s panel.


For the 2018 campaign, Powerade has drawn attention to coaches by Celebrating Everyday Coaches. This campaign will see the everyday ‘ordinary’ coaches who do extraordinary things by refining young talent that goes on to do exploits on world stages. This is because coaches contribute greatly to the success of their teams/athletes and act as mentors and influencers for many sportsmen and women.

Powerade continues to find ways to innovate and support born sportsmen’s progression of active goals and has maintained its commitment to young South African sportsmen and sportswomen by providing them with the necessary platforms to achieve their ultimate sporting goals. In line with this commitment, Powerade has aimed much of its focus on high school coaches in recognition of their role as primary influencers of the next generation of South Africa’s sporting heroes.

Puso Makume, Powerade Sponsorship Manager says, “Powerade aims to drive a coaching evolution in South Africa, ensuring that born sportsmen and sportswomen are introduced to the science of correct training and benefits of proper hydration. We would like help keep sports enthusiasts Always Forward and with this academy we aim to create a path to an effective evolution for school sports.”

The coaches in attenndance received Coaching kits that will help them continue to assist them in their everyday coaching tasks. To connect the coaches across the country, Powerade has also introduced a Powerade Facebook Community called the Coaches Corner where coaches can interact and share their daily challenges and celebrations with their peers.

The next leg of Powerade Performance Academies will take place in Cape Town (September) and Johannesburg (November).

For more information, visit Powerade Facebook page (@PoweradeZA) and #AlwaysForward.