Castle Free, the latest product in a long range of established brands by SA Breweries is the new headline sponsor of the Springboks Sevens, the Women Boks and the SA Rugby Sevens Academy teams. The deal is for three and a half years.
Jurie Roux, SA Rugby CEO said: “This deal is part of our continued partnership with SA Breweries over many years. They have been involved in sponsoring other national teams and are currently the title sponsor to all of the Boks’ competitions and tours.”
Andrea Quaye, Vice President Marketing at SA Breweries: “Castle Free is a product that represents a new era in our own brewing standards while at the same time offering the fans the opportunity to make the kind of smart choices off the field as their favourite players do on it.”